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White papers

Topical White papers

Stay informed on current & future industry trends

Sports ETA’s white papers are designed to serve as a comprehensive resource for a range of timely and relevant topics. Authored by subject matter experts, these reports provide in-depth analysis of important industry topics and draw recommendations and considerations specific to sports events and tourism practitioners. 

To ensure that the content stays current and relevant, many of these white papers undergo regular updates as the landscape of the topic evolves. 

Whether you are a seasoned professional or a newcomer to the industry, these white papers provide a deep dive into the most pressing issues and offer valuable insights to help you stay informed and make informed decisions.

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Sports Event Housing – Part 2

10 Ways to Ace Sports Event Housing & Build Successful Events for Years to Come

By Sports ETA & Playbook 365

Are you reaping all the benefits of the booming sports travel market?

This white paper shares game-changing moves from sports housing pros. In this comprehensive guide, you will discover how to:

  • Massively increase staff efficiency while delivering successful events.
  • Use one simple strategy to improve hotel negotiations – even in a seller’s market.
  • Leverage housing data to show economic impact and grow your events.
  • Master the 5 essentials of winning customer service. (Can you name them all?)
  • Create joyful, unforgettable experiences that keep players and families coming back.

Released 2024

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Sports Event Housing – Part 1

Optimize Team Housing & Grow Your Events

By Sports ETA & Playbook 365

This white paper features 29 tips to optimize team housing and grow your events. In this white paper, five sports tourism pros share the top tactics in their playbooks. You’ll discover:

  • Game-changing practices to drive more revenue and offset expenses with hotel commissions and rebates
  • Quick tips for proving economic impact. So you can maximize destination support, including grants and cash sponsorships.
  • A simple method to pump up registration while working less.
  • 6 insider tips for scoring better hotel rates and more concessions. So you drive higher attendance.
  • Secrets to white glove service that turn customers into fans who are thrilled to come back
Released 2024
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