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Sports ETA's

Earned Media Calculator

Introducing the Sports ETA Earned Media Calculator, a new tool to guide members in tracking earned media metrics to add to your impact reporting. The report can be used for your annual report, grant and funding reports along with proof of performance reports for your clients and partners.

The Sports ETA Earned Media Calculator is a tool used to estimate the value of media coverage gained through non-paid media channels such as press coverage, social media content, or word-of-mouth referrals.

The media measured will include:

  • TV
  • Radio
  • On-line/print and social media

It will be collated during an exact date, either annually or from the initial start of your event promotional period. Earned media key words that may be reported include: Organization Name, Event Hosted Name, CEO media coverage, etc.

The Sports ETA Earned Media Calculator formula will comprise:

Advertising Value Equivalency

 

This calculates the equivalent of ad costs of earned media coverage based on reach, placement, and audience demographics.

Impressions-Based Calculator

 

This estimates the value of earned media by multiplying the number of impressions or views by an audited cost per impression.

Social Media Reach Calculator

 

This estimates the potential reach of earned media coverage on social media platforms based on follower count, engagement rates and virality.

 

Cost Structure

There are four subscription levels:

• $3,000 yearly subscription

$3,000 yearly subscription includes 15-20 reports including an annual Earned Media Report and 14 individual reports

• $2,500 yearly subscription

$2,500 yearly subscription includes 11-15 reports including an annual Earned Media Report

• $2,000 yearly subscription

$2,000 yearly subscription includes 5-10 reports including an annual Earned Media Report

• $1,500 yearly subscription

$1,500 year subscription includes 1-4 reports including an annual Earned Media Report

• $500 for 1 report

How It Works

  1. Select your subscription level (listed above)

  2. Complete the Earned Media Calculator Interest Form to begin processing your report (the report will be completed within five business days from submission)
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Questions

For individual questions, please contact Jackie Reau at (513) 708-5822.

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