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Discover the latest research and insights in the sports events and tourism industry. Browse our extensive collection of research reports and white papers, and stay informed on the latest trends and best practices.


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Advancing Sports Events and Tourism Research

Welcome to Sports ETA’s Sports Tourism Research Institute (STRI) – the forefront of exploring and analyzing the intersection of sports events and sports-related travel. Our team of experts delivers data-driven insights and in-depth analysis on the economic impact of sporting events, the role of sports in destination marketing, and the future of the sports events and tourism industry. Join us in advancing the sports events and tourism industry and discovering the impact of sports on communities and economies.

Why Us

Insights for Industry Professionals

The Sports Tourism Research Institute (STRI) is committed to advancing the field of sports events and tourism research through rigorous analysis and innovative approaches, delivering in-depth reports and white papers that inform and educate industry professionals and sports enthusiasts alike. By staying up-to-date on the latest trends and best practices, industry professionals can better understand the impact of sports events on local communities and economies, and ensure the sustainability and growth of the sports events and tourism industry into the future. 

Our Research & Resources

STRI is a pioneering sports tourism research institute, that provides an extensive range of research resources to help industry professionals make informed decisions and stay ahead of the curve.

White papers

Written by industry-leading experts, these reports are a valuable resource for professionals seeking a deep dive into timely and relevant topics.

Industry Reports

Find Industry and association
reports that provide insights on
essential trends, metrics, and key
performance indicators.

Compensation, Salary, & Benefits

Gain valuable insights into the ever-changing industry employment landscape.

Impact Studies

Discover the effects of sports events and tourism on the financial benefits for local communities and economies.

Industry Data

Explore various data
aggregated from an expansive
portfolio of sporting events.


We collaborate with leading organizations across diverse disciplines to enhance our industry's knowledge, expertise, and innovation.

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