Active Insight, powered by EventConnect, is the sports events and tourism industry’s most advanced data intelligence platform. Built exclusively for destinations, rights holders, and event organizers, Active Insight transforms millions of data points into actionable insights that help industry leaders make smarter decisions.

Originally introduced as The Pulse, Active Insight represents the next evolution of industry intelligence—combining EventConnect’s extensive event and travel data with a powerful AI-enabled data model that allows users to explore trends, ask questions, and uncover insights faster than ever before.

With access to data derived from millions of verified traveler records, Active Insight provides real-time visibility into key industry metrics including event performance, hotel demand, booking behavior, travel patterns, and pricing trends.

Whether you’re evaluating bid opportunities, planning future events, or measuring impact for stakeholders, Active Insight equips you with the data you need to stay competitive in the rapidly evolving sports tourism landscape.