White papers

Topical White papers

Stay informed on current & future industry trends

Sports ETA’s white papers are designed to serve as a comprehensive resource for a range of timely and relevant topics. Authored by subject matter experts, these reports provide in-depth analysis of important industry topics and draw recommendations and considerations specific to sports events and tourism practitioners. 

To ensure that the content stays current and relevant, many of these white papers undergo regular updates as the landscape of the topic evolves. 

Whether you are a seasoned professional or a newcomer to the industry, these white papers provide a deep dive into the most pressing issues and offer valuable insights to help you stay informed and make informed decisions.

Wellness and Sports Tourism: Enhancing Community Engagement with Economic Growth

Youth Sports Insurance White Paper Overview

Sports ETA & WISe Wellness Guild

Summary:
Integrating wellness and active living into sports tourism can enhance community engagement, improve fan experiences, and boost economic growth. This white paper offers strategic insights for sports tourism stakeholders to leverage wellness trends and meet the demand for holistic experiences.

Key Points:

  • Community Engagement: Wellness programs foster connections between residents and visitors, strengthening community bonds.
  • Economic Growth: Cities embracing wellness attract tourists, boost local business, and improve residents’ quality of life.
  • Fan Experience: Wellness activities enhance fan engagement and create memorable experiences.
  • Municipal Strategy: A wellness strategy can support infrastructure, address social issues, and promote economic development.
  • Lifestyle Wellness: Eight pillars of whole-self wellness (physical, nutrition, mental, etc.) align with sports tourism objectives.

Merchandising Mastery: Unlocking Profit and Brand Potential at Your Sports Events

By Sports ETA & Team IP

Are you maximizing your brand’s revenue potential? Our latest merchandise white paper helps you learn how to create a customized brand solution through merchandise sales.

Key Takeaways:

  • Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost your event’s financial performance.
  • Enhanced Fan Engagement: Offering event-specific merchandise creates a deeper connection between fans and the event, enhancing their overall experience.
  • Brand Visibility: Branded merchandise acts as a walking advertisement, increasing visibility and awareness of your event.
  • Memorabilia: Merchandise serves as a tangible memento, allowing attendees to relive their experience long after the event has ended.
  • Data Collection: Merchandise sales can provide valuable data on consumer preferences and behaviors, informing future marketing strategies.

Youth Sports insurance

Youth Sports Insurance White Paper Overview

By Sports ETA & USSCI

This white paper explores the essential insurance types required to protect the youth sports industry from financial risks. It covers the needs of event organizers, venues, sports clubs, and families, highlighting key solutions like general liability, accident medical insurance, sports fee insurance, and event cancellation insurance.

Key Takeaways:

  • Comprehensive Insurance Solutions: Safeguards the financial investments of all stakeholders.
  • Event Cancellation Insurance: Protects revenue for event organizers with customizable solutions. 
  • Stay-to-Play Revenue Protection: Exclusive USSCI solution that automatically secures refunds and stabilizes revenue at no cost to event organizers.
  • Broker Benefits: Brokers help navigate complex insurance needs, ensuring tailored, cost-effective coverage.

Sports Event Housing – Part 2

10 Ways to Ace Sports Event Housing & Build Successful Events for Years to Come

By Sports ETA & Playbook 365

Are you reaping all the benefits of the booming sports travel market?

This white paper shares game-changing moves from sports housing pros. In this comprehensive guide, you will discover how to:

  • Massively increase staff efficiency while delivering successful events.
  • Use one simple strategy to improve hotel negotiations – even in a seller’s market.
  • Leverage housing data to show economic impact and grow your events.
  • Master the 5 essentials of winning customer service. (Can you name them all?)
  • Create joyful, unforgettable experiences that keep players and families coming back.

Released 2024

Sports Event Housing – Part 1

Optimize Team Housing & Grow Your Events

By Sports ETA & Playbook 365

This white paper features 29 tips to optimize team housing and grow your events. In this white paper, five sports tourism pros share the top tactics in their playbooks. You’ll discover:

  • Game-changing practices to drive more revenue and offset expenses with hotel commissions and rebates
  • Quick tips for proving economic impact. So you can maximize destination support, including grants and cash sponsorships.
  • A simple method to pump up registration while working less.
  • 6 insider tips for scoring better hotel rates and more concessions. So you drive higher attendance.
  • Secrets to white glove service that turn customers into fans who are thrilled to come back
Released 2024

Expanded Definition of Success

By Al Kidd, Sports ETA & Dr. Jennifer Stoll, Stoll Strategies

This white paper challenges the narrow focus of measuring success for sports events and tourism organizations by only counting hotel room nights generated. It suggests that the industry needs to broaden its definition of success to include other metrics like enhancing brand perception and contributing to the quality of life of the community. This expanded definition is important for increasing funding, building ambassadorship, and organizational sustainability. The paper calls on the industry to embrace this expansion.
Released 2021

Rising Resident Sentiment

in the Sports Tourism Sector

By Sports ETA, Longwoods International, & Dr. Blake Price

Longwoods International expanded its 2022 National Resident Sentiment Study in order to determine how the general public perceived various factors related to sports events and tourism, including: Economic development, quality of life, opportunities for exposure, health and wellness, and “over-tourism.”
Released 2022

Evaluating Resident Sentiment

to Inform the Development of Sports Tourism

By Sports ETA, Longwoods International, & Dr. Blake Price

To gain insight into the relationship between sports events and tourism, it’s crucial to examine how local residents view sports and events. With this objective in mind, Sports ETA has partnered with Longwoods International, a leading authority on travel sentiment research, to conduct the inaugural benchmark assessment of resident attitudes toward sports tourism.
Released 2020

Understanding & Leveraging Legalized Sports gambling

in the United States

By Jackie Reau, Game Day

Legalized sports betting has positive impacts on revenue and fan engagement among sports, including women’s sports and niche events. Follow state legislation related to sports wagering and learn where and how it intersects the sports events and tourism industry.
Released 2020

How Sports Tourism Organizations can positively Affect Their Communities

By Dr. Jennifer Stoll, STS, Stoll Strategies 

This study provides insight into the goals of sports tourism organizations by analyzing their mission statements. It sheds light on the diverse outcomes that these entities seek to achieve and offers guidance on how to leverage them to benefit your community. 
Released 2019

Transgender Legislation
& Sports Tourism

By Jackie Reau, Game Day

The participation of transgender and transsexual people in competitive sports is a controversial issue. This white paper will dive into the current status and economic impact of the Transgender Bill Legislation. 
Released 2022

Maximizing Event Sales

by Understanding Three Core Decision Making Factors

By Dr. Jennifer Stoll, STS, Stoll Strategies 

If you’re seeking effective strategies to boost your event sales, check out this report. It provides valuable insights into how buyers make decisions and features a real industry case study that has produced impressive results.
Released 2019