By conducting and aggregating rigorous and innovative research, STRI aims to increase the understanding of the complex relationships between sports events and tourism, and local communities. This knowledge can inform the decision-making of industry stakeholders, such as event organizers, destination marketers, and policymakers, leading to more effective and sustainable strategies. Furthermore, by staying up-to-date with the latest research, industry professionals can continue to learn and evolve, pushing the boundaries of what is possible in sports tourism.

By collecting and curating high-quality research on sports events and tourism, this goal aims to provide industry stakeholders with a valuable resource to stay up-to-date with the latest trends, insights, and best practices. The research offered through this resource will be conducted by reputable organizations and professionals with expertise in sports events and tourism. By centralizing this research, industry professionals can access a wide range of perspectives and methodologies, facilitating cross-disciplinary thinking and innovation. Ultimately, this goal aims to elevate the quality of research and insights available to the sports tourism industry, driving positive change and progress.

By analyzing and synthesizing research data, this goal aims to generate actionable insights that can inform decision-making and drive positive change. These insights will be used to develop innovative strategies, identify new market opportunities, and address critical challenges facing the industry. Through purposeful intelligence, industry professionals can make informed decisions that lead to more sustainable, effective, and impactful outcomes. Ultimately, this goal aims to elevate the sports tourism industry, driving progress, and benefiting both the industry and the communities it serves.