Sports ETA’s white papers are designed to serve as a comprehensive resource for a range of timely and relevant topics. Authored by subject matter experts, these reports provide in-depth analysis of important industry topics and draw recommendations and considerations specific to sports events and tourism practitioners.
To ensure that the content stays current and relevant, many of these white papers undergo regular updates as the landscape of the topic evolves.
By Al Kidd, Sports ETA & Dr. Jennifer Stoll, Stoll Strategies
This white paper challenges the narrow focus of measuring success for sports events and tourism organizations by only counting hotel room nights generated. It suggests that the industry needs to broaden its definition of success to include other metrics like enhancing brand perception and contributing to the quality of life of the community. This expanded definition is important for increasing funding, building ambassadorship, and organizational sustainability. The paper calls on the industry to embrace this expansion.
Released 2021
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