White papers

Topical White papers

Stay informed on current & future industry trends

Sports ETA’s white papers are designed to serve as a comprehensive resource for a range of timely and relevant topics. Authored by subject matter experts, these reports provide in-depth analysis of important industry topics and draw recommendations and considerations specific to sports events and tourism practitioners. 

To ensure that the content stays current and relevant, many of these white papers undergo regular updates as the landscape of the topic evolves. 

Whether you are a seasoned professional or a newcomer to the industry, these white papers provide a deep dive into the most pressing issues and offer valuable insights to help you stay informed and make informed decisions.

Maximizing Event Sales

by Understanding Three Core Decision Making Factors

By Dr. Jennifer Stoll, STS, Stoll Strategies 

If you’re seeking effective strategies to boost your event sales, check out this report. It provides valuable insights into how buyers make decisions and features a real industry case study that has produced impressive results.
Released 2019